Search results

1 – 9 of 9
Article
Publication date: 26 June 2019

Alejandro Alvarado-Herrera, Leonel Jesús Rodríguez-Soberanis and Heyden Rubén Herrera-Medina

This paper aims to examine the influences of perceived corporate social responsibility (pCSR) over the brand reputation (BR) and the visitor commitment of protected areas (PAs) of…

Abstract

Purpose

This paper aims to examine the influences of perceived corporate social responsibility (pCSR) over the brand reputation (BR) and the visitor commitment of protected areas (PAs) of Quintana Roo visitors, to create useful resources for the design of public policies in accordance to the expectations of the stakeholders from a sustainable development (SD) approach.

Design/methodology/approach

A cross-sectional causal multistage research was conducted. First, a literature review was performed to develop the hypotheses and the theoretical model on the basis of the paradigm of “sustaincentrism.” Afterwards, the model was empirically contrasted with data gathered from a representative sample of 440 real visitors of three Mexican PAs. The data covariance structures were examined through confirmatory factor analysis and structural equation modeling.

Findings

The results of the study undercover the direct and indirect effects that pCSR has over the BR and the commitment of PA’s visitors, evidencing their relevance as valuable resources for the design of public policies.

Originality/value

This research manifests the capacity to benefit from the studied variables as resources for the design and implementation of public policies that incorporate the development and execution of SD-attuned CSR programs able to create competitive advantages required by PA to their sustainable tourism exploitation.

Details

Social Responsibility Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1747-1117

Keywords

Open Access
Article
Publication date: 22 May 2023

Rafael Curras-Perez, Alejandro Alvarado-Herrera and Jorge Vera-Martínez

This work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental…

4342

Abstract

Purpose

This work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental, economic), firm trustworthiness and firm reputation, using market level of development as a moderating factor.

Design/methodology/approach

Mexico and Spain were selected as the emerging and developed markets; a cross-cultural study with 1173 consumers (521 from Mexico and 652 from Spain) was undertaken. In each country, participants evaluated one of two well-known companies (one making consumer products and one providing retail services). The hypotheses were tested through SEM.

Findings

The results showed that, in the emerging market, perceived environmental actions did not influence consumers' perceptions and, in the developed market, perceived social actions had no effect.

Originality/value

The study identifies two mechanisms through which consumers' perceptions of a company's CSR influence company reputation, offering evidence that the level of development of a country can have a moderating effect on how the mechanisms operate.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 11
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 3 August 2010

Enrique Bigné Alcañiz, Alejandro Alvarado Herrera, Rafael Currás Pérez and José Javier Rivera Alcami

The purpose of this paper is to determine whether management‐ and marketing‐salient literature focused on corporate social responsibility (CSR) and related issues has evolved from…

1846

Abstract

Purpose

The purpose of this paper is to determine whether management‐ and marketing‐salient literature focused on corporate social responsibility (CSR) and related issues has evolved from 2003 to 2006, both quantitatively and qualitatively, and to learn which of three competitive epistemological evolutional views (progressive, variegational, normativist) best fits CSR evolution in both disciplines.

Design/methodology/approach

Following an ex professo methodology developed by de Bakker, Groenewegen and Den Hond, a content analysis (CA)‐based empirical examination of 570 papers focused on CSR and corporate social performance (CSP) published in indexed management and marketing journals between 2003 and 2006 was conducted. The selected temporal scope is equivalent, in terms of CSR published papers, to the period 1972‐2002 analyzed by de Bakker et al. Three coders judged each paper by their epistemological orientation and discipline pertinence, achieving larger enough reliability coefficients.

Findings

The epistemological evolution of CSR within the management and marketing literatures fits a progressive view, and both alternative evolutional perspectives, variegational and normativist, were rejected. This finding means that theoretical‐oriented papers (conceptual, exploratory or predictive) prevailed over prescriptive (instrumental and normative) and descriptive articles. This qualitative evolution has been accompanied by a significant growth in the total number of CSR papers published in the broad management field from 2003 to 2006.

Research limitations/implications

Judgments were mainly based on papers' abstracts, titles and keywords. Full text analyses were only done on those cases where coders had doubts.

Originality/value

The research contributes to a better understanding of the role of CSR within the management and marketing disciplines, as it is the first to analyse the epistemological evolution of CSR in the academic research. The findings serve to refute the ideas that CSR research has an intrinsic normative character, is still too embryonic or has a disoriented evolution.

Details

Social Responsibility Journal, vol. 6 no. 3
Type: Research Article
ISSN: 1747-1117

Keywords

Book part
Publication date: 23 June 2022

Mariana Zerón Félix, Claudia Milena Álvarez Giraldo and Cristian Alejandro Rubalcava de León

The objective of this study is to review the main studies of social entrepreneurship (SE) in Latin America, to categorize them into four categories. To accomplish this, a…

Abstract

The objective of this study is to review the main studies of social entrepreneurship (SE) in Latin America, to categorize them into four categories. To accomplish this, a bibliometric literature review is carried out based on data from the Web of Science database, to locate the Latin American collection of studies. In this way, the main studies are described and grouped, following a qualitative scheme that allows to substantiate the main findings of the Latin authors. Consequently, the progress made in the literature of the SE for Latin America is corroborated, by visualizing that the SE turns out to be a forceful fact to manage well-being, but that it is faced with an inconsistent development.

Details

The Emerald Handbook of Entrepreneurship in Latin America
Type: Book
ISBN: 978-1-80071-955-2

Keywords

Article
Publication date: 7 July 2020

I. Putu Gede Sukaatmaja

The purpose of the paper is to comparatively analyse explicit and implicit attitudes of visitors from sun and beach destinations towards two types of visual conservation messages…

Abstract

Purpose

The purpose of the paper is to comparatively analyse explicit and implicit attitudes of visitors from sun and beach destinations towards two types of visual conservation messages: persuasive and prohibitive.

Design/methodology/approach

A quantitative empirical investigation of transversal section was carried out using a structured questionnaire. The geographic area of study is located in the Mexican Riviera Maya. The data was collected between the months of September 2016 to January 2017 from a total of 129 actual visitors of 12 different nationalities. Student t tests analyses were conducted to measure difference between explicit and implicit attitudes towards both types of messages.

Findings

Persuasive visual messages of conservation shown to be effective at both, explicit and implicit, levels, while prohibitive ones were less effective than persuasive ones ay implicit level, corroborating that the persuasive messages are more effective than prohibitive ones, and that the implicit measurements tend to offer information that is not always revealed by explicit means.

Practical implications

Results can be exploited by those who are tasked with maintaining a delicate balance between tourism and the environment to achieve greater impact in developing the attitudes they need to show to their tourists, through the design and creation of persuasive conservation, even barrier, visual messages that are able to draw well to the visitors' subconscious and unconscious.

Originality/value

Persuasive visual messages of conservation are produced to be effective at both explicit and implicit levels. However, inhibiting messages prove to be less effective with regard to persuasive messages at the implicit level, which reinforces that persuasive messages are more effective. Effective than the prohibitive ones and that the Implicit measurements offer information that is not always disclosed by explicit means. Persuasive messages aim at persuading and the recipient is not interested on the message. There is a possibility that the recipient will react negatively. Therefore, messages should be prepared using an indirect approach.

Details

International Journal of Sociology and Social Policy, vol. 41 no. 5/6
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 19 February 2021

Milgen Sánchez-Villegas, Lizeth Reyes-Ruiz, Laura K. Taylor, Natalia Andrea Pérez-Ruíz and Farid Alejandro Carmona-Alvarado

Colombia presents with one of the largest armed conflicts in the world. Children exposed directly or indirectly to armed conflicts live the emotional footprints left by war. This…

Abstract

Purpose

Colombia presents with one of the largest armed conflicts in the world. Children exposed directly or indirectly to armed conflicts live the emotional footprints left by war. This paper aims to identify mental health problems among children survivors of Colombia’s armed conflict and associated factors.

Design/methodology/approach

A cross-sectional study with (n = 80) children aged 7 to 11 years (M = 9.8 years; SD = 1.4) was conducted using the Child Behavior Checklist, Family APGAR and MOS social support survey adaptation to children. Linear regression analyses were also performed with emotional and behavioral problems as the outcomes and related factors as the predictors.

Findings

Clinical levels of emotional and behavioral problems were found in 56.3% of children. Internalizing problems (63.7%) were more common than externalizing problems (51.2%). Older children had greater emotional problems at the trend level, and those with higher functioning families had lower emotional problems. Children with higher perceived social support had lower behavior problems at the trend level.

Research limitations/implications

This study includes a sample facing multiple risks and uses a holistic approach to consider family and social resources that may support children who are survivors of the armed conflict in Colombia. These results provide a foundation for future promotion and prevention programs related to children’s mental health problems to support peacebuilding within the framework of the Colombian post-conflict process.

Originality/value

To the best of authors’ knowledge, this is the first study to collect empirical data on the mental health of children survivors of Colombia’s armed conflict focused in the Atlantic Department.

Details

Journal of Aggression, Conflict and Peace Research, vol. 13 no. 1
Type: Research Article
ISSN: 1759-6599

Keywords

Article
Publication date: 5 June 2018

Jorge Alejandro Silva Rodríguez de San Miguel, Mara Maricela Trujillo Flores and Fernando Lambarry-Vilchis

The purpose of this paper is to analyse the measures taken by both the federal government of Mexico and its municipalities in relation to the country’s urban water supply and its…

Abstract

Purpose

The purpose of this paper is to analyse the measures taken by both the federal government of Mexico and its municipalities in relation to the country’s urban water supply and its management to improve it.

Design/methodology/approach

The PRISMA guidelines were chosen as the framework for this systematic review of the available literature on urban water supply in Mexico, considering the most important and relevant legal and institutional considerations. They were paired with critical qualitative review. Overall, 21 main documents, between 2000 and 2016, were acceptable for inclusion.

Findings

The review closes by proposing that the approach, at present, is excessively rigid, and that greater flexibility would permit municipalities to identify more suitable means of managing their own water supplies with minimal support from the federal government.

Originality/value

Several research articles have been written about the general nature of Mexico’s urban water supply and management at present. However, no attempt has been made to synthesise the evidence and arguments made in this significant body of research. Thus, the key purpose of this review is to do that with the intention of proposing a shift in the country’s approach to urban water management.

Details

Management of Environmental Quality: An International Journal, vol. 29 no. 5
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 24 November 2020

Minjung Shin, Ki-Joon Back, Choong-Ki Lee and Young-Sub Lee

This study aims to investigate ways in which hotel loyalty programs can be designed to enhance customer’s identification with a hotel brand and develop a sustainable…

2890

Abstract

Purpose

This study aims to investigate ways in which hotel loyalty programs can be designed to enhance customer’s identification with a hotel brand and develop a sustainable customer-brand relationship.

Design/methodology/approach

The study adopted a cross-sectional design survey questionnaire for data collection and used structural equation modeling data analysis to test the conceptual model.

Findings

The three loyalty program experiences proposed (member-to-member similarity, memorable loyalty program experience and loyalty program social benefits) exerted significant positive effects on customer-brand identification (CBI), which, in turn, influences customer-brand relationship elements, including trust, commitment and switching resistance.

Originality/value

This study expands the scope of CBI literature, which previously focused substantially on brand level experiences, by being the first to explore a new set of CBI antecedents with a focus on loyalty program experiences. Furthermore, the current study’s findings delineate specific strategies to uphold the social and experiential aspects of loyalty programs that can develop sustainable customer-brand relationships.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 27 July 2021

Ali Mursid and Cedric Hsi-Jui Wu

This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer…

1755

Abstract

Purpose

This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer satisfaction and customer trust. Furthermore, it verifies the influence of customer satisfaction and customer trust on customer-company identification. Finally, it explores the effect of customer-company identification on halal restaurant loyalty.

Design/methodology/approach

This study selected a sample of halal restaurants in the area of Semarang City, Indonesia, using a purposive sampling method with a total of 520 respondents. The data analysis uses confirmatory factor analysis to identify discriminant and convergent validity and then structural equation modeling is used to validate the hypotheses.

Findings

The result showed that all aspects of halal company identity, namely, halal identity similarity, halal identity distinctiveness and halal identity prestige, significantly affect customer satisfaction. Halal identity similarity and halal identity distinctiveness insignificantly affect customer trust; however, halal identity prestige successfully affects customer trust. Both customer satisfaction and customer trust positively impact customer-company identification and, in turn, customer-company identification impacts halal restaurant loyalty.

Originality/value

This study contributes to the theory of halal tourism based on social identity theory and the theory of relationship quality in achieving customer loyalty of halal restaurants.

Details

Journal of Islamic Marketing, vol. 13 no. 12
Type: Research Article
ISSN: 1759-0833

Keywords

1 – 9 of 9